15 Jan 2009

Firm benefits from Microsoft CRM applications

A firm has described how it has achieved greater efficiency and business communication options since investing in new Microsoft IT infrastructure and customer relationship management (CRM) software.

Roland DGA, a US-based computer peripherals company, has adopted a CRM and infrastructure solution incorporating Microsoft Dynamics GP, Microsoft Dynamics CRM, Microsoft Office InfoPath 2007 and Microsoft Office SharePoint Server 2007.

It is being used to improve communication between its employees and partners, which was previously limited, said the firm's chief information officer Bob Castle.

He added: "We are now able to automate the delivery of customer inquiries from our website to the most appropriate dealer with Microsoft Dynamics CRM.

"This improves the time it takes for customers to get a response to their questions."

The new social computing framework was achieved with the assistance of Microsoft Gold Certified Partner speakTECH.

Microsoft also announced this week the development of Windows Embedded POSReady 2009.

The point of service system is intended to meet the current security and customer services needs of retailers.