06 Mar 2009

Businesses continue to take up outsourcing

Companies are continuing to invest in outsourcing to cut costs, a sector expert claims.

Ben Krempel, business development director at industry specialist Converso Contact Centres, believes the increase in uptake is due to firms seeking solutions for telemarketing, loyalty and up-selling campaigns.

He states that the current economic climate sees many businesses looking to reduce fixed costs while achieving the same sales targets.

"Outsourcing is the perfect way of minimising your internal overheads and drawing on a resource that is economical and delivers measurable results," he comments.

Mr Kemple adds that pilot campaigns may be an effective means of introducing potential clients to the benefits of the model, before signing them up to long-term arrangements.

A number of established customers are beginning to use outsourcing services with increasing frequency as internal resources become stretched, he concludes.

Robert May, managing director of IT solutions consultancy firm Ramsac, recently told Director of Finance Online that smaller companies may be able to reduce overheads by turning to outsourcing.