23 Jun 2010

Search reports 'help companies'

Businesses could make use of search reports to understand their marketplace better, it has been claimed.

Hannah Kimuyu, director of paid search at Greenlight, said firms should look to ensure they are focusing on the right areas to grow their business and this is where online search reports can play a part.

She commented: "Data's useful for knowing how the marketplace is operating - what are my competitors doing, what keywords are they bidding on at what time of the day?"

Ms Kimuyu added that search engine optimisation has never played a larger role in helping companies to get ahead.

According to Greenlight, despite a drop of 16 per cent on January levels, the number of trading-related searches made by UK consumers in April totalled 650,000.

Of the top ten trading search terms, nine were all stock trading-related, indicating that there is a massive online search market for such products.