25 Jun 2010

Businesses 'benefit from blogging'

UK firms could see real benefits by setting up their own blogs and updating them regularly, it has been claimed.

Nick Baggott, founder of Navigate Consulting, said the easy to manage nature of blogging is particularly suited to help small firms get ahead, but that is not to say that large businesses should not get active online as well.

He commented: "You need to update your blog regularly - because the more often you do it the more valuable it is - but you don't have to have a set schedule; just update it when you have something interesting to say."

According to a benchmark report from EPiServer entitled The Engaged Web, 40 per cent of sites examined had some form of blog - a statistic that highlights the growing prevalence of the activity.

However, the report also showed that just 34 per cent of these blogs were updated on a regular basis, something that should be addressed if firms want to make their online presence felt.